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meet alecia

Alecia Joubert, founder, and master educator at UBELLA, has worked as a professional makeup artist for over sixteen years. She has a broad spectrum of experience in creating all beauty looks and has worked both in South Africa and abroad. Alecia initially pursued her passion for makeup artistry and transformation as a hobby, while completing her B-Comm degree and then while working in a law firm. After realising the intrinsic value of her skills and the opportunity to make a career out of something she really loved, she established UBELLA in 2013. 

Alecia, once a self-confessed clumsy, insecure and awkward teenager, remembers how the kind attention of a beauty professional transformed her from feeling like the ugly duckling to having the confidence of a swan. “Whenever I do a makeover for a client it takes me back to my teenage days. I remember the day I first felt truly beautiful and could look people straight in the eye with my newfound confidence! That incredible sense of self-worth runs so much deeper than hair or make up, and it’s my mission to pass this intangible tangible ‘thing’ to others, through the attention and service that I give them.”

a note from alecia

For me, it’s so much more than doing your makeup, it’s the bond and connection I form with you. I have this deep desire in me to show you what you need to see in yourself. Through my ability, skill and presence of positivity, I only wish to enhance what you were already born with, hide the minor imperfections and give you that much needed and well-deserved confidence in yourself

Let’s work together and make magic for your confidence!

explore what we can do for you

free resources

If you want to learn more about Alecia and make-up browse Ubella’s YouTube channel!

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@ubella_pro_makeup_artistry

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